E-ISSN: 2456-2033

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IJAREM: Current Issue (Volume 12 - No. 03, 2026)

 

1. ONDC- An Revolutionary Initiative Creating New Markets for Small Businesses in India
Asha K., Dr. V. Seetha, Dr. R. Sumesh
Abstract
The Open Network for Digital Commerce (ONDC) denotes a gradual change from platform-centric to network-centric digital commerce in India. It is not a shopping app or marketplace. Instead, it is a set of open protocols and standards that enable interoperability among multiple buyer-side and seller-side applications. It is a transformative aimed at democratizing e-commerce and creating equal opportunities for businesses of all sizes. Unlike conventional e-commerce platforms that operate as closed ecosystems, ONDC works as an open interoperable network where buyers, sellers, logistics providers, and payment gateways can transact seamlessly. This initiative is a step towards creating a technological framework with a vision for a more equitable digital future. This research article examines how ONDC is creating new markets for small businesses, Micro, Small and Medium Enterprises (MSMEs), local retailers, artisans, and start-ups across India by decreasing entry barriers, reducing transaction costs, and facilitating interoperability. It also explores the benefits, challenges, economic significance, and future potential of ONDC in building an inclusive digital economy. Depicting the policy documents and early adoption cases, the study has found that, ONDC has the potential to democratize e-commerce, though challenges around digital literacy and fulfilment remain.

 

 

 

 

 

 

 

 

 

 

 

 

 


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